The proper pronunciation of “Bulleit” is “BULL-it“. The identify is derived from the unique founder, Augustus Bulleit, and is pronounced with a tough “U” sound. It’s a frequent false impression to pronounce the identify as “Bullet”, because the spelling could recommend.
The Bulleit Bourbon model was established in 1987 and has grow to be famend for its prime quality and easy style. Announcing the identify appropriately is an indication of respect for the model and its heritage.