Unshadowbanning on TikTok refers back to the means of reversing a shadowban, a type of moderation the place a consumer’s content material is restricted with out their data. When shadowbanned, a consumer’s movies might obtain considerably decreased views and engagement, making it tough to develop their viewers or attain their goal customers.
Shadowbanning is usually used to fight spam, abuse, or different violations of TikTok’s neighborhood pointers. Nevertheless, it might probably generally be utilized incorrectly or with out clear clarification, leaving customers pissed off and unable to grasp why their content material shouldn’t be performing as anticipated.